TweetMeme is launching Adtweets! Nick Halstead is at the Real-Time Crunchup in San Francisco today to reveal and demo our new, and exciting product! The idea behind this product was based around wanting to reward advertisers for using great, interactive and engaging adverts. The Adtweets are a way of putting pressure on advertisers to improve the standard of adverts, and give the audience a chance to decide, and essentially vote, on what they like. Produce a good advert that your audience likes, and you can easily tap into the viral nature of Twitter and the ‘retweet effect’, which will then dramatically increase your reach.
The system is very simple and the TweetMeme Retweet Button can be integrated into any standard IAB advertisement size. Advertisers have the choice between our compact button, or our standard button…..and of course you can use our TweetMeme Analytics to easily monitor the success of your campaign. The Adtweets can be served on any website, as well as on TweetMeme.com. With the support of Federated Media there is a large pool of publishers able to give advertisers a targeted audience of social media friendly readers, who are likely to retweet engaging adverts to their friends and Followers.
TweetMeme is also re-launching Featured Tweets….Even more powerful, to help promote particular stories, and encourage the sharing of important content to other Twitter users. The potential value of the featured tweets was apparent in the first version, but there were some essential elements missing. After taking on board invaluable feedback from both users and customers, the service was suspended. It was back to the drawing board, and what has emerged is a new Featured Tweet system that sponsors can use to bring relevent news and stories quickly to the attention of the TweetMeme Community, who then have the opportunity to retweet the story to their Twitter Followers and so on.
The aim of this system is to give potentially viral stories a little helping hand. The improvements include better targeting of your Featured Tweet, analytics to track your story, a simple, easy to use interface, and a reduced number of sponsored stories per page. The result? An immediate increase in exposure, an encouragement in the spread of content, increased traffic and more Twitter Followers – for sponsors….And a happier user base, with only 1 sponsored story per page.
Want to find out more, have any questions, or want to be one of the first to take advantage of this, please contact sales@tweetmeme.com!
We continually listen to what publishers want and a repeat request is to support mobile users. The problem with mobile is that a large proportion of users use Twitter applications to do their tweeting. So today we would like to announce that we are supporting native retweeting on iPhone Android and Blackberry.
When we serve a retweet button to a mobile browser we switch it to a mobile specific version – and when the user clicks the button it sends them to a screen that lets them choose the mobile application that they use. And for users who do not yet have a Twitter app – we suggest a few to use. And if you do use Twitter on your mobile browser we can redirect to that as well. And of course we remember your choice for any further retweeting.
And just a quick reminder why we server over 120 million retweet buttons a day.
80% of our users now use our OAuth retweet button, this means that the user never leaves your website.
Social Media 09 is coming and TweetMeme is getting excited! Social Media ‘09 is a half-day conference that will be bringing together over 200 people to provide marketing, advertising, PR and corporate communications executives with the know-how necessary to develop, execute and manage a social media strategy that delivers value. It should be a great event, with a hot line-up of speakers and demos.
Sarah Blow, the TweetMeme Community Manager, and myself, will be attending the event to talk all thing TweetMeme and will also be taking the opportunity to show off the new TweetMeme Analytics
If you are interested in social media, marketing and/or PR, this is an event that is not worth missing! Head over to Social Media 09 to sign-up now! And if you’re a start up, sole trader or charity then please go here!
What’s more, mention that you heard about Social Media 09 through TweetMeme, and get 20% off your ticket!!
TweetMeme is very excited to announce the launch of TweetMeme Analytics. We have always known how effective our retweet button is at driving traction for publishers/blogs, and that providing a retweet count can be very useful, but how do you track these retweets further? How and why does a story perform well?
The TweetMeme Analytics enables report generation for any story on Twitter. Our reports help to analyze the spread of content on Twitter, and provide data on the tweets, retweets, clicks, domains, users and locations with the ability to export this information. Companies, brands and agencies are under increasing pressure to provide proof of ROIs when it comes to social media. What our Analytics provide is a way to compare your campaigns with competitor campaigns, and to help improve strategies for future campaigns.
So if you would like to monitor the performance of the content on your blog/website, know how far your content has spread virally through Twitter and which path it took, then the TweetMeme Analytics are for you!
Sign-up is EASY and involves 2 simple steps!
Step 1. On Twitter? Sign-in to our Analytics pages. Step 2. Get started- Generate your first report!
What’s more TweetMeme is offering the first month completely FREE. This means you will be able to generate unlimited reports across all stories on one domain for FREE!
We have also added updates to our Wordpress Plugin. This is now integrated with our analytics, which means you can take advantage of our FREE trial directly from the plugin, as well as being able to access basic analytics for any story served by the retweet button.
The Blog World Expo is coming and TweetMeme is getting excited! The 2009 BlogWorld will take place this year at the Las Vegas Convention Centre, and is the first and only ‘industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media including: Blogging, Podcasting, Social Media, Online Video, Music, TV, Radio, Gaming, Entertainment and Communities.’
Nick Halstead, the TweetMeme CEO, will be speaking and attending the event to talk all things TweetMeme. He will also be handing out exclusive TweetMeme t-shirts. If you want to get your hands on one of these head over to http://www.blogworldexpo.com/ and register with your TweetMeme promotion code – TM20; what’s more you will also get 20% off when using this code!!
If you are interested in blogging, or any other form of new media this is an event that is not worth missing! With over 50 seminars, panel discussions, key-speakers and top industry exhibitors this will be the biggest (and possibly the best) new media event of the year. And remember to head over to http://www.blogworldexpo.com with your TweetMeme promo code – TM20 – to get 20% off!!
Many users have been asking us for the ability to customise the title that the TweetMeme button sends as part of its tweet. However, we’ve been generally wary of providing this functionality as it has the potential to make the button behave in an unpredictable way – specifically, it would allow the site owner to use their users for spam.
The main reason this feature has been requested so much is so that content authors can separate a site/blog title from the content title. For example, a page with the title “TweetMeme Blog » Retweet Button Explained” would result in the following tweet:
RT @talkTweetMeme TweetMeme Blog » Retweet Button Explained http://retwt.me/33K
Since the blog title offers little value to the tweet, it would be preferable to remove it. This is now possible using the new TweetMeme Wordpress Plugin 1.6, or manually using the “tweetmeme-title” meta-tag for other platforms.
Adding this tag to the HEAD section (between the <head> and </head> tags) of a page will override it’s title:
Of course, many websites use automated systems to generate their page titles, for example, in Wordpress you can use the following in your header.php template and all blog posts will use the post title as the text of the tweet:
There is one major caveat to this system. Our systems require the tweetmeme-title to be a strict subset of the page title. i.e. The tweetmeme-title must be derived directly from your original page title – if it is not, it will be ignored. This is to ensure that the tweet the button sends can always be predicted by the user to be relevant to the page they are reading.
We are pleased to announce that today all comments left on TweetMeme will get shortened with the URL http://rep.ly – this will be exclusively used for comments so your followers when seeing a comment will always know you have just left a comment on TweetMeme.
Secondly we have made the integration with Twitter even better now allowing you to seamlessly reply to any Tweet on twitter that was associated with a particular story. This means you can quickly start a conversation with those who are already interested in that story.
Features
Each comment can be retweeted (either within TweetMeme or back on Twitter by retweeting the rep.ly link)
rep.ly exclusively used for comments
You can reply to more than one twitter user
Can reply to tweets + comments at the same time
Can embed video, images + stories
Thread view for individual comments
Live-updates
You can join the discussion on the new features here
Amongst the many new features we launched as part of V2 was the new bookmarklet – this is a really simple button that you drag into your bookmark toolbar on your browser – and when you are on any blog, video, image – in fact any website you can press the TweetMeme button and it will take you to the story page for that site back onto TweetMeme, that then gives you a quick and easy way to RETWEET or comment.
I have included the Bookmarklet below – just click and drag it onto your bookmark toolbar.
Today we launch TweetMeme V2 – we are calling it version ‘V2’ as today’s release really is a complete revamp of the site that encompasses a total rewrite of our scoring system, filtering engine and a whole raft of user interface enhancements and tweaks. It also incorporates the new commenting system which we previewed last week.
We look forward to getting all your feedback on this new version, please leave comments on this comment thread.
Ranking Content
The new site will have more varied and better quality content, this is achieved through better scoring of stories including a new ‘kudos’ score for individual Twitter users, plus we have a new ‘reporting’ mechanism allowing our users to flag content as abusive, spam or ‘This Sucks!’
Filtering
click to enlarge
The filtering engine is now at Version 3 codenamed ‘Pickle’ – this is our most advanced system yet allowing the real-time filtering of 10’s of millions of stories per day based upon our own programming language ‘Pickle Code’.
This release is future proof for scalability and also allows us to plug in new data sets as they become available. Included on the right is a screenshot of our tool that allows us to drag and drop rules that produces ‘Pickle Code’ – In the coming weeks we will do a feature on the architecture of this new system.
Commenting
The new commenting system also goes live, this includes the ability to retweet individual comments (when they are good!) replying to multiple users, live updates and a really tight integration into Twitter. For a full description of the commenting features previewed“>go here.
TweetMeme is also working with the team at JS-Kit to import the comments into the Echo Stream. TweetMeme will also be recommending and distributing Echo as the preferred solution to track the distributed conversation on blogs.
From Khris Lous CEO of JS-Kit
Echo is commited to re-assembling the distributed conversation back to blogs and other sites – working with TweetMeme is a natural step along that path
We have just updated our latest pet project Retwt.me with the most-requested feature of the past few days – a bookmarklet!
You can now shorten using Retwt.me from wherever on the web you happen to be. Just follow the instructions on the Bookmarklet page and you’ll be on your way in seconds.
We’ve also made a small change to the Analyse page – you can now put just an Alias (e.g. the “1″ in http://retwt.me/1) to quickly get Stats for a short URL.
@Totally_Toni if you turn it back on and then click where you see the ? it will tell you the cause. :) 18 hours ago
@Totally_Toni I suspect that what you are experiencing is a conflict with 1 of your other plugins as its not currently showing on your site. 19 hours ago
The Blog World Expo is coming and TweetMeme is getting excited! The 2009 BlogWorld will take place this year at the Las Vegas Convention Centre, and is the first and only ‘industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media including: Blogging, Podcasting, Social Media, Online Video, Music, TV, Radio, Gaming, Entertainment and Communities.’
