Archive for 'PR'
TweetMeme are proud to announce their latest partnership with Federated Media and Toyota, in the creation of Toyota Conversations!
Today, TweetMeme launches a new custom channel (Toyota Conversations) designed and created specifically for Toyota, who have made a very interesting move in the social media space that makes good on a promise to operate in a more open and transparent way. The branded TweetMeme channel aggregates and organises Twitter conversations regarding Toyota, and makes it easily accessible for consumers.
The channel leverages the wisdom of Toyota customers, enthusiasts and the wider Web community to help identify the most pertinent news and disseminate it quickly. In short, Toyota has heard its customers, is listening and is actively putting in place tools, like this one, that make listening and talking to the millions of Toyota owners and enthusiasts even more immediate and with more impact. Specifically, Toyota Conversations provides news and resources to consumers, and curates conversation with influential bloggers and the social web at large.
You will notice that within this channel some of TweetMeme’s latest tools and technologies are being showcased, including our Featured Tweets to deliver the latest news directly from Toyota’s Press Room, and AdTweets (ReTweetable adverts) in the right hand side bar. In fact if you look at the sidebar specifically you will see it is fully customised with all the important news and information for Toyota customers. The site itself is hosted on an external domain and if you leave a comment on the site the Toyota Conversations Twitter account is immediately notified as comments are retweetable and linked to their Twitter account.
Any questions, or for more information about the channel – please do not hesitate to get in touch!
Today are launching the really useful TweetMeme Twitter Follow Button, this feature will help you and your readers to find and follow one another on Twitter! The button has been designed for simplicity and comes in three styles as shown below. The Follow button does not redirect the user to Twitter it instead uses the Twitter OAuth access just like our ReTweet button.
The Follow Button also has a live counter so that you can see visually if the user is worth following just based upon the count and matches the style and ability of the TweetMeme ReTweet button. The Follow button also knows who you are already following and shows the + sign to remind you to add the new users that you discover through the Follow Button. After all it is also a comfort to know yes, I am already following them, or how did I forget to follow this user! I must add them!
Compact: 
Normal: 
Square: 
Once clicked on the follow button provides you with the following features:
- Twitter Profile Picture
- Real Name
- Twitter Username
- Twitter profile description
- Following / Follower Count
- Recent Links that have been retweeted
The button also integrates with three of the most popular Twitter user profiling systems to provide you with some great additional user analysis tools to help you decide whether you want to follow people.
Twitter Counter
Twitter Counter is a great way to visually understand how a Twitter user is gaining extra followers.
Twitalyzer
Twitalyzer lets you at a glance see how a Twitter user interacts, giving simple metrics on Engagement, Impact and Influence.
Twitter Grader
Twitter Grader takes a Twitter and compares you with every other Twitter user based upon power and reach and gives you a overall grade.
Alongside the new button which is currently available as Javascript for you to embed into your site, we have also created a Wordpress Plugin and anticipate other plugins will follow. The Wordpress plugin is designed to dramatically increase the scope of the follow button by improving the take up by the ‘long tail’.
The plugin is an easy opportunity for users to use the button. The plugin provides 3 useful features, the biggest of which is the ability to replace the standard comment avatar with a follow button. We also add in a Wordpress sidebar widget and the ability to add the follow button to posts on a per-author basis.
Sidebar Widget
Settings
TweetMeme has been chosen by a judging panel including Deborah Meaden and other leading entrepreneurs such as Bebo Founder Michael Birch as a winner of Smarta.com’s inaugural ‘Smarta 100’.
The Smarta 100 is the ultimate business accolade, recognizing the UK’s smartest small businesses. Smarta.com has uncovered remarkable companies who have gone the extra mile to differentiate themselves from the market or found clever ways to compete, from their marketing plan to their ethical stance. The result is a fascinating insight into the unique business ideas that are thriving in the current economic climate.
The finalists proved to the judges that they have what it takes to run a successful venture, from spotting a new opportunity to making it a reality. And the high-profile panel were delighted to see that ambitious people are saving hard and raising finances to turn their ideas into flourishing businesses.
Deborah Meaden commented:
“Discovering great new businesses is a passion of mine as is encouraging businesses to think and work better. The Smarta 100 does both of these things – and celebrates the best of British business at the same time. I was delighted to see ambitious people saving hard and raising finances to turn their ideas into flourishing businesses ”
Smarta.com founder Sháá Wasmund said:
“Socially conscious, disruptive businesses that are not afraid to challenge the status quo are being set up in the four corners of the country. I founded Smarta to make sure these enterprises are supported at any stage of development. The results speak for themselves – the Smarta 100 list is a collection of remarkable success stories.”
The full results and details of the winning companies can be found at smarta.com/smarta100.
Yesterday we put together a shiny new TweetMeme Channel called UK Snow to track the top stories being linked to from Twitter. Initially we created this for our own staff to keep a track of what was happening with the snow in and around Berkshire to know when we should all head home so that we could get back safely. Well we are all back safely and the channel is still there with some great content around the snow and weather in the UK.
Over night last night we set up the hosting of the channel to the url http://uk-snow.com so that you can all find it nice and easily. The channel contains all the latest information and news on the snow situation within the UK. Reports of news are coming from both traditional and community sources, along with the latest forecast information from the MetOffice and other weather sources within the UK.
We hope that this will help you find interesting news about the snow and weather conditions as well as provide you with the latest information on the severe weather warnings and advisory notices. The bit I find most interesting is the images as you can see across the country the extent of the snow!
Please help us spread the word so that others may find this useful resource!
TweetMeme is launching Adtweets! Nick Halstead is at the Real-Time Crunchup in San Francisco today to reveal and demo our new, and exciting product! The idea behind this product was based around wanting to reward advertisers for using great, interactive and engaging adverts. The Adtweets are a way of putting pressure on advertisers to improve the standard of adverts, and give the audience a chance to decide, and essentially vote, on what they like. Produce a good advert that your audience likes, and you can easily tap into the viral nature of Twitter and the ‘retweet effect’, which will then dramatically increase your reach.
The system is very simple and the TweetMeme Retweet Button can be integrated into any standard IAB advertisement size. Advertisers have the choice between our compact button, or our standard button…..and of course you can use our TweetMeme Analytics to easily monitor the success of your campaign. The Adtweets can be served on any website, as well as on TweetMeme.com. With the support of Federated Media there is a large pool of publishers able to give advertisers a targeted audience of social media friendly readers, who are likely to retweet engaging adverts to their friends and Followers.
TweetMeme is also re-launching Featured Tweets….Even more powerful, to help promote particular stories, and encourage the sharing of important content to other Twitter users. The potential value of the featured tweets was apparent in the first version, but there were some essential elements missing. After taking on board invaluable feedback from both users and customers, the service was suspended. It was back to the drawing board, and what has emerged is a new Featured Tweet system that sponsors can use to bring relevent news and stories quickly to the attention of the TweetMeme Community, who then have the opportunity to retweet the story to their Twitter Followers and so on.
The aim of this system is to give potentially viral stories a little helping hand. The improvements include better targeting of your Featured Tweet, analytics to track your story, a simple, easy to use interface, and a reduced number of sponsored stories per page. The result? An immediate increase in exposure, an encouragement in the spread of content, increased traffic and more Twitter Followers – for sponsors….And a happier user base, with only 1 sponsored story per page.
Want to find out more, have any questions, or want to be one of the first to take advantage of this, please contact sales@tweetmeme.com!
Over the past few months, at every event we’ve been to Nick and I have been taking a small quantity of TweetMeme t-shirts with us to hand out to people we know and who love to tweet! On Thursday Kate and I will be at Social Media 09 and if those attending are lucky then we may just bring a few more with us to the event!
Here’s a few pics of the different designs. The choice of descriptions actually came out of a sticker design competition we ran a while back, the details of our imaginative Twitter fans can be found here! We have male & female in a range of sizes so no one feels left out!
By pure chance today the top story over on TweetMeme has been this one about cool Geek T-shirts! Maybe our ones will get in there when we give out more of them! If you are wanting exposure at events and want to sponsor your logo on the next batch of our tshirts then do get in touch with us as we are looking into getting another batch printed soon. This batch have our partners Dedipower and Sun StartUp Essentials on them!
On Tuesday we promised regular updates on who the top commenters are on our site that are getting re-tweeted for their comments in the TweetMeme Comment competition so here goes in most re-tweeted order!
- @erickschonfeld
Comment: “working memory” is overrated anyway.
- @virtuosoblogger
Comment: These ipods will include cameras that is great!. I think that was much needed
- @mimipoosh
Comment: spending time with psychologists will permanently impair human intelligence.
- @msniqueew
Comment: On Joe Wilson: ‘You’ve Embarrassed The Nation’
- @mirala90
Comment: 09/09/09 is the last set of repeating, single-digit dates that we’ll not see for almost a century
- @ProudAtheists
Comment: I value and enjoy things. Belief is an overused word in the US.
Comment: For those who have not witnessed religious “nuttery” at it’s best, watch these videos.
- @herdboy
Comment: Looking forward to that, hope its API related
Comment: II found this on the Twetmeme Blog . It basically means that if you are logged on here and happen to tweet from anywhere via the Tweetmeme buton, the tweet is posted automatically without intervention from you.
Quote follows:
The current retweet button is a clever little thing – it can redirect you to Twitter to retweet but also if your logged into TweetMeme (via OAuth) it sends the tweet behind the scenes and leaves you on the site you were currently browsing, this we call ‘one-click retweeting’. The downside is that Javascript can only live in certain places on the web, i.e. in a web browser.
- @thefranchiseca
Comment: We can finally announce our move!
- @Jnicks
Comment: DOWNLOAD THIS SONG IF YOU LIKE AND GIVE IT TO YOUR FAV DJ
- @codenamemax
Comment: Pretty Elzabeth Arden is the inspiration for the Make the World a Prettier place campaign http://codenamemax.com/
Curious about our competition and what you might win… (there are some pretty nice prizes so it’s worth taking a peak!) You’ll find all the details in our Competition blog post. Get Commenting and Get Re-Tweeting!
Today we are launching a shiny new TweetMeme competition. As many of you know, we recently released our new TweetMeme platform which included our comments system. Well just to get you all started using the system and to see how you find the comment system we thought we’d have a little fun in the form of our comments competition. Here’s how it will work.
The Best Comment
What we are looking for is the best comment that you can create around one of the posts on our site. The comment must be created on our system and re-tweeted through the site. The individual with the highest number of re-tweets of a comment will win our competition.
How to enter
STEP 1 – Login
Login to TweetMeme (this requires a Twitter account – if you don’t have one? go here
STEP 2 – Find
Find a story that you find interesting – click on comments – or the ‘more’ button.
STEP 3 – Comment
Leave a comment and have it send it back to Twitter (this is the default behaviour) – get your friends to retweet your comment.
STEP 4 – Spread the word
Spread the word about the competition and about your comments on our site! Lets see how far and wide you can get your cool and interesting comments. This competition will be running for 7 days 1 month from today and we will do a daily update here on the blog on who our top 10 comment re-tweeters are! We will announce the winner and runners up on the 8th October around 5pm GMT.
PS the most amusing comment that I see may also get a sneaky little prize too! And anyone I see just spamming will get removed! Spam is EVIL! |
What could you win?
First Place – An EEE PC Netbook, a TweetMeme Tshirt and stickers.
Second Place – An IPod Touch 16gb , a TweetMeme Tshirt and stickers.
Third Place – A Flip HD, a TweetMeme Tshirt and stickers.
5 Runners up will get a TweetMeme Tshirt and stickers. |
Terms & Conditions for this competition can be found here.
Europe-Unlimited, Europe’s leading event organisers for investors and technology companies, today revealed its 2009 Tech Media Invest Top 100 list, in association with The Guardian, PricewaterhouseCoopers and Kemp Little. And there in our inbox was an announcement that we are one of the top 100 tech media companies for investors and others to keep an eye on! What can we say! There’s been a lot of hard work behind the scenes at TweetMeme to keep our product and related services fresh and fun. It’s great to hear that The Guardian like what we are doing and we will continue to improve and grow with time.
According the the Guardian we were chosen for our creativity, innovation as a great social media site. There were only 10 in our category which is a real surprise to me! I would have expected there to be more but that makes it all the more special to the TweetMeme team!
Thank you to those who were involved in putting the list together and we look forward to a bright future!
Earlier in the week we had a chat with Guy Kawasaki about integration of the TweetMeme content and button into AllTop and as a result TweetMeme is now on Alltop.com http://tweetmeme.alltop.com/.
As you may have already noticed Alltop is a great new way to read all our different feeds and in terms of our content it takes the top stories and aggregates them to give you a quick and simple view of what we have on our site. Feel free to take a peak and let us and Guy know what you think.
Our thanks on this one to @guykawasaki and his team for getting it all sorted out it looks great and we look forward to seeing what happens next with it.
