Posts Tagged ‘analytics’

Come & Join us at Social Media 09!!

sm09_tm Social Media 09 is coming and TweetMeme is getting excited! Social Media ‘09 is a half-day conference that will be bringing together over 200 people to provide marketing, advertising, PR and corporate communications executives with the know-how necessary to develop, execute and manage a social media strategy that delivers value. It should be a great event, with a hot line-up of speakers and demos.

Sarah Blow, the TweetMeme Community Manager, and myself, will be attending the event to talk all thing TweetMeme and will also be taking the opportunity to show off the new TweetMeme Analytics ;)

If you are interested in social media, marketing and/or PR, this is an event that is not worth missing! Head over to Social Media 09 to sign-up now!  And if you’re a start up, sole trader or charity then please go here!

What’s more, mention that you heard about Social Media 09 through TweetMeme, and get 20% off your ticket!!

More Buttons, More Retweet

We never rest on our laurels here at TweetMeme HQ and have been beavering away on a range of improvements. I wanted to give you a sneak peak at a few new buttons launching next week.

Firstly one big change we have already made is to remove the (via @tweetmeme) from the end of any retweets. This will give a little more room at the end of tweets to be retweeted again.

Image Button

imagebutton

The current retweet button is a clever little thing – it can redirect you to Twitter to retweet but also if your logged into TweetMeme (via OAuth) it sends the tweet behind the scenes and leaves you on the site you were currently browsing, this we call ‘one-click retweeting’. The downside is that Javascript can only live in certain places on the web, i.e. in a web browser.

We think there are lots of other places you may want to get retweeted from so we have come up with ‘image buttons’. These look identical to the current retweet button (an example is on the right) with the same live-retweet count, the big difference is that it is rendered as a image which means you can put it anywhere that you can put a normal image. Here are some ideas we had for using it,

  • RSS Feeds – JavaScript does not work inside RSS (most RSS readers strip it out because of XSS security issues) so the button is perfect to allow your users to read your article and then retweet it.
  • Emails – You can embed it into an HTML email to promote any link you like.
  • WordPress.com – Some sites like wordpress.com do not allow you to embed Javascript, but you can use this button instead.

Domain Count

example_counts

We wanted a way that sites could show off how much they are getting retweeted beyond just the individual story retweet counts. So we came up with the ‘Weekly Retweet’ chicklet, it shows the weekly total number of retweets for your whole website. The counter re-calculates every 24 hours and the colour can be customized (examples on the right).

Analytics

graph

Lastly we will be soon launching a much more detailed analytics package for website owners. You can already use TweetMeme to track the trend of a particular story (example here) and get the list of people who retweeted the story.

Websites can already track their weekly trends of retweets using TweetMeme (Example here) this is useful, but we wanted to give much more detail. The new package is aimed at fully understanding how your story spread and how you may adapt future story releases to take best advantage of Twitter and its amazing viral nature.