Today, TweetMeme launches a new custom channel (Toyota Conversations) designed and created specifically for Toyota, who have made a very interesting move in the social media space that makes good on a promise to operate in a more open and transparent way. The branded TweetMeme channel aggregates and organises Twitter conversations regarding Toyota, and makes it easily accessible for consumers.
The channel leverages the wisdom of Toyota customers, enthusiasts and the wider Web community to help identify the most pertinent news and disseminate it quickly. In short, Toyota has heard its customers, is listening and is actively putting in place tools, like this one, that make listening and talking to the millions of Toyota owners and enthusiasts even more immediate and with more impact. Specifically, Toyota Conversations provides news and resources to consumers, and curates conversation with influential bloggers and the social web at large.
You will notice that within this channel some of TweetMeme’s latest tools and technologies are being showcased, including our Featured Tweets to deliver the latest news directly from Toyota’s Press Room, and AdTweets (ReTweetable adverts) in the right hand side bar. In fact if you look at the sidebar specifically you will see it is fully customised with all the important news and information for Toyota customers. The site itself is hosted on an external domain and if you leave a comment on the site the Toyota Conversations Twitter account is immediately notified as comments are retweetable and linked to their Twitter account.
Any questions, or for more information about the channel – please do not hesitate to get in touch!