Posts Tagged ‘marketing’

TweetMeme Pro

In response to feedback from some of our larger publishers, we are proud to announce the launch of TweetMeme Pro.

TweetMeme continually looks to improve its service and develop new ways for our publishers to integrate seamlessly. The company has grown substantially over the past year and now serves in the region of 700M buttons per day on around 250,000 sites.

We understand that it is important to provide the option of delivering a branded experience for its users through improved delivery and the ability to customise the button.

The TweetMeme Pro Button provides support for:

  • Up to 10 UTM tracking codes within the button
  • Customisation on the design of the button
  • Customisation on the design of the pop-up box
  • Dedicated servers to ensure high reliability and performance
  • The best user + publisher Retweet experience*
  • 100% accurate Retweet counts*
  • URL Shortener Support (including BIT.LY Pro)*
  • Web, RSS, Email and Mobile support*
  • Support for HashTags + Whitespace*
  • International language support*

The TweetMeme Pro solution means you will be able to track the performance of tweets made through the button, and deliver a fully branded experience to your users.

Existing sites already using the TweetMeme Pro solution include:

      

As of today we are already serving 80 million Pro buttons daily using a combination of co-location and dedicated servers. TweetMeme’s hosting partner, DediPower, not only supports the 700 million standard retweet buttons that we serve each day, but also provides the high capacity, on-demand infrastructure required to cope with our growing Pro and standard button-base.

To find out how you can use TweetMeme Pro please take a look at our website or sign-up.

* – Features also included in the standard TweetMeme Retweet Button.

A Small Innovative UK Startup Supports Large International Corporation In Social Media Strategy

TweetMeme are proud to announce their latest partnership with Federated Media and Toyota, in the creation of Toyota Conversations!

Today, TweetMeme launches a new custom channel (Toyota Conversations) designed and created specifically for Toyota, who have made a very interesting move in the social media space that makes good on a promise to operate in a more open and transparent way. The branded TweetMeme channel aggregates and organises Twitter conversations regarding Toyota, and makes it easily accessible for consumers.

The channel leverages the wisdom of Toyota customers, enthusiasts and the wider Web community to help identify the most pertinent news and disseminate it quickly. In short, Toyota has heard its customers, is listening and is actively putting in place tools, like this one, that make listening and talking to the millions of Toyota owners and enthusiasts even more immediate and with more impact. Specifically, Toyota Conversations provides news and resources to consumers, and curates conversation with influential bloggers and the social web at large.


You will notice that within this channel some of TweetMeme’s latest tools and technologies are being showcased, including our Featured Tweets to deliver the latest news directly from Toyota’s Press Room, and AdTweets (ReTweetable adverts) in the right hand side bar.  In fact if you look at the sidebar specifically you will see it is fully customised with all the important news and information for Toyota customers.  The site itself is hosted on an external domain and if you leave a comment on the site the Toyota Conversations Twitter account is immediately notified as comments are retweetable and linked to their Twitter account.

Any questions, or for more information about the channel – please do not hesitate to get in touch!

Adtweets are Launching…and Featured Tweets are Back!!

TweetMeme is launching Adtweets! Nick Halstead is at the Real-Time Crunchup in San Francisco today to reveal and demo our new, and exciting product! The idea behind this product was based around wanting to reward advertisers for using great, interactive and engaging adverts.  The Adtweets are a way of putting pressure on advertisers to improve the standard of adverts, and give the audience a chance to decide, and essentially vote, on what they like. Produce a good advert that your audience likes, and you can easily tap into the viral nature of Twitter and the ‘retweet effect’, which will then dramatically increase your reach.

video ad 2

The system is very simple and the TweetMeme Retweet Button can be integrated into any standard IAB advertisement size. Advertisers have the choice between our compact button, or our standard button…..and of course you can use our TweetMeme Analytics to easily monitor the success of your campaign. The Adtweets can be served on any website, as well as on TweetMeme.com. With the support of Federated Media there is a large pool of publishers able to give advertisers a targeted audience of  social media friendly readers, who are likely to retweet engaging adverts to their friends and Followers.

TweetMeme is also re-launching Featured Tweets….Even more powerful, to help promote particular stories, and encourage the sharing of important content to other Twitter users.  The potential value of the featured tweets was apparent in the first version, but there were some essential elements missing. After taking on board invaluable feedback from both users and customers, the service was suspended. It was back to the drawing board, and what has emerged is a new Featured Tweet system that sponsors can use to bring relevent news and stories quickly to the attention of the TweetMeme Community, who then have the opportunity to retweet the story to their Twitter Followers and so on.

Sponsored Story within TweetMeme River

The aim of this system is to give potentially viral stories a little helping hand. The improvements include better targeting of your Featured Tweet, analytics to track your story, a simple, easy to use interface, and a reduced number of sponsored stories per page.  The result? An immediate increase in exposure, an encouragement in the spread of content, increased traffic and more Twitter Followers – for sponsors….And a happier user base, with only 1 sponsored story per page.

Want to find out more, have any questions, or want to be one of the first to take advantage of this, please contact sales@tweetmeme.com!

Come & Join us at Social Media 09!!

sm09_tm Social Media 09 is coming and TweetMeme is getting excited! Social Media ‘09 is a half-day conference that will be bringing together over 200 people to provide marketing, advertising, PR and corporate communications executives with the know-how necessary to develop, execute and manage a social media strategy that delivers value. It should be a great event, with a hot line-up of speakers and demos.

Sarah Blow, the TweetMeme Community Manager, and myself, will be attending the event to talk all thing TweetMeme and will also be taking the opportunity to show off the new TweetMeme Analytics ;)

If you are interested in social media, marketing and/or PR, this is an event that is not worth missing! Head over to Social Media 09 to sign-up now!  And if you’re a start up, sole trader or charity then please go here!

What’s more, mention that you heard about Social Media 09 through TweetMeme, and get 20% off your ticket!!