TweetMeme is launching Adtweets! Nick Halstead is at the Real-Time Crunchup in San Francisco today to reveal and demo our new, and exciting product! The idea behind this product was based around wanting to reward advertisers for using great, interactive and engaging adverts. The Adtweets are a way of putting pressure on advertisers to improve the standard of adverts, and give the audience a chance to decide, and essentially vote, on what they like. Produce a good advert that your audience likes, and you can easily tap into the viral nature of Twitter and the ‘retweet effect’, which will then dramatically increase your reach.
The system is very simple and the TweetMeme Retweet Button can be integrated into any standard IAB advertisement size. Advertisers have the choice between our compact button, or our standard button…..and of course you can use our TweetMeme Analytics to easily monitor the success of your campaign. The Adtweets can be served on any website, as well as on TweetMeme.com. With the support of Federated Media there is a large pool of publishers able to give advertisers a targeted audience of social media friendly readers, who are likely to retweet engaging adverts to their friends and Followers.
TweetMeme is also re-launching Featured Tweets….Even more powerful, to help promote particular stories, and encourage the sharing of important content to other Twitter users. The potential value of the featured tweets was apparent in the first version, but there were some essential elements missing. After taking on board invaluable feedback from both users and customers, the service was suspended. It was back to the drawing board, and what has emerged is a new Featured Tweet system that sponsors can use to bring relevent news and stories quickly to the attention of the TweetMeme Community, who then have the opportunity to retweet the story to their Twitter Followers and so on.
The aim of this system is to give potentially viral stories a little helping hand. The improvements include better targeting of your Featured Tweet, analytics to track your story, a simple, easy to use interface, and a reduced number of sponsored stories per page. The result? An immediate increase in exposure, an encouragement in the spread of content, increased traffic and more Twitter Followers – for sponsors….And a happier user base, with only 1 sponsored story per page.
Want to find out more, have any questions, or want to be one of the first to take advantage of this, please contact sales@tweetmeme.com!
